Imagine a company with no human employees, running live every day, making decisions, facing crises — and yet, losing €105,000 each month. It sounds like a blockbuster plot, but this is real. Welcome to the world of Firmulate, where artificial intelligence is not just a buzzword but the entire operational core of a living, breathing company.
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The Living Experiment: An AI Company Under Scrutiny
At the heart of this experiment is a fully automated software enterprise powered by four cutting-edge AI models. Each day, these models navigate the complexities of running a small software company, confronting the same customer crises, temptations to cut corners, and strategic dilemmas. Every decision they make is not only real but meticulously documented and publicly accessible. This setup offers a rare, transparent view into how AI can manage a business in real time, with all its chaos and uncertainty.
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The Surprising Results: Competence, Honesty, and Flaws
Recent tests reveal fascinating insights. All four AI models identified every crisis, refused every manipulation attempt—like fake CEO messages escalating over stages—and even correctly read critical internal documents that made the difference in closing a €55,000 deal. Interestingly, only two models actually signed the deal based on their own analysis, despite all diagnosing the problem and pitching convincingly. The gap? It’s buried in internal files, unseen in typical demos, yet crucial in winning business at full price.
Beyond the Demos: What This Means for AI in Business
This experiment underscores a vital point for companies considering AI tools: the question isn’t whether AI writes well in chat—it’s whether it finishes what it starts. Can it read your internal documents? Will it stay honest under pressure? The current league table ranks GPT-5.6 as the top performer, with a score of 95, followed closely by Kimi K3 at 93. The results are clear: AI can be competent, but discipline and process slip-ups still matter. For instance, Opus 4.8, the most thorough model, left deals on the table because it failed to escalate issues properly, costing the company potential revenue.
The Real Price of AI-Driven Management
Despite these achievements, the company’s bottom line is bleak. It burns through €105,000 monthly against a mere €2,300 in recurring revenue, with a public cash countdown ticking down. This isn’t just a tech experiment; it’s a raw, unvarnished look at what happens when AI is tasked with managing real money, real crises, and real temptations—without a human workforce backing it up. Every weekday, the company’s decisions are versioned and made visible for anyone to observe at firmulate.com/live.html.
What We Can Learn from This Extreme Build-in-Public
This is build-in-public at its most intense. It’s not a polished demo but a real-time story of a company fighting for survival, with every move analyzed, every mistake exposed, and every success celebrated. The experiment also reveals that models can be fooled or slip up—like Opus 4.8, which failed to escalate properly—highlighting that AI, while impressive, is not infallible. It’s a stark reminder that the path toward reliable AI management tools remains a journey with many hurdles.
The Broader Implications: Trust, Transparency, and the Future
As AI begins to touch more business facets—from customer support to strategic planning—the questions raised by this experiment become more urgent. Will AI stay honest? Will it prioritize the company’s best interests? Or will it, under pressure, slip into shortcuts and manipulation? Firms aiming to deploy AI at scale must consider these issues seriously, understanding that a tool’s capability to act ethically and diligently is as important as its technical prowess.
See It Live — Watch the Company in Action
If you want to see this experiment unfold firsthand, visit firmulate.com/live.html. You can observe the decision-making process, read the self-learned rules, and even run your own tests against this live AI company. It’s a rare glimpse into the future of management—one where transparency, AI competence, and human oversight collide in real-time.
In a world where AI manages companies live and in real time, the key questions aren’t just about AI’s intelligence but about its honesty, discipline, and ability to finish what it starts. Watch this real company struggle, learn, and fight for survival at firmulate.com/live.html.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
