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The 2008 film Twilight was Russia’s highest-grossing movie in September, earning 340 million rubles after a theatrical rerelease began on September 17, RBC reported. It outperformed two new releases, and the Russian Cinema Fund’s data system shows this is the first time an older film has led the monthly box office since tracking began in 2015.
The 2008 film Twilight was Russia’s highest-grossing movie in September, taking in 340 million rubles after returning to theaters on September 17, RBC reported. The result put the vampire romance ahead of new releases and marked the first time an older film topped the monthly box office in data tracked since 2015.
Twilight outgrossed two new Russian releases, according to figures from the Unified Automated Information System of the Russian Cinema Fund cited by RBC. The film, the first installment in the saga starring Kristen Stewart and Robert Pattinson, earned 340 million rubles. The fairy-tale film How Ivan Ended Up in a Fairy Tale took in 296 million rubles, while The Ninth Planet earned 183 million rubles.
The system has recorded Russian theatrical box-office data since 2015. RBC reported that this is the first time an older movie has led the monthly ranking during that period. The figures describe theatrical gross; the supplied report does not provide ticket sales, screening counts, or a breakdown of revenue by cinema.
Audience research cited by RBC points to social recommendations as one factor behind the rerelease’s performance. Maria Shcherbal, director of research firm Wanta Group, said nearly half of viewers were 18 to 24 years old. She reported that in the second week, 36% heard about the film on social media and 29% from friends or acquaintances; one in five cited recommendations as a reason for going.
A Rerelease Beats New Films
Twilight’s September lead shows that an established title can compete with new releases at the Russian box office. Its reported 340 million-ruble gross exceeded the combined totals of either of the two named new films individually, though the available figures do not establish why audiences chose it or how profitable the rerelease was.
The result also points to the commercial value of a returning franchise for cinemas and distributors. The reported age profile suggests the audience included many younger adults, while Shcherbal’s figures identify social media and personal recommendations as common discovery routes. Those findings offer possible explanations for the film’s reach, not proof that word of mouth alone caused its ranking.
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Twilight Returns to Russian Screens
The movie first opened in 2008 and began its Russian theatrical rerelease on September 17, according to the report. Its September performance therefore followed a return to cinemas rather than a new release. The box-office ranking compares the film with titles released during the same month.
The report says the rest of the Twilight saga is scheduled to return to Russian theaters between October and February. That planned rollout gives cinemas further opportunities to draw audiences to the series, although no projected grosses or attendance figures were included.
“Word of mouth played a very big role here.”
— Maria Shcherbal, director of Wanta Group, speaking to RBC
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Box Office Details Still Missing
The reported totals do not show how many tickets Twilight sold, how widely it screened, or whether the 340 million rubles represent the full run of the rerelease or only its September receipts. The source does not provide comparable historical figures or detail how the ranking treats films that return to theaters.
The audience findings also come without a stated sample size, survey method, or margin of error. They indicate reported patterns among viewers but do not establish that social media or personal recommendations caused the film to finish first. No official statement from the Russian Cinema Fund or the film’s distributor is included in the supplied report.
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Saga Rereleases Continue Through Winter
The remaining Twilight films are set to return to Russian theaters from October through February, according to the report. Their box-office results will show whether the September performance extends to the rest of the series, but no future earnings estimates have been provided.
Further reporting or updated box-office data may clarify attendance, screening availability, and the financial performance of the rerelease. For now, the confirmed development is September’s ranking: the 2008 film led the month with 340 million rubles, based on data cited by RBC.
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Key Questions
How much did Twilight earn in Russia in September?
It earned 340 million rubles, according to box-office data cited by RBC.
When did the Twilight rerelease begin?
The film returned to Russian theaters on September 17, the report said.
Which new releases did Twilight beat?
Twilight outgrossed How Ivan Ended Up in a Fairy Tale, which earned 296 million rubles, and The Ninth Planet, which earned 183 million rubles.
Who went to see the rerelease?
Wanta Group director Maria Shcherbal told RBC that nearly half of viewers were 18 to 24 years old. The report does not provide the survey’s sample size or methodology.
Will other Twilight films return to Russian theaters?
Yes. The report says the remaining films in the saga are scheduled to return between October and February.
Source: rss
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