In 2025, Serena Williams has shifted her focus beyond tennis, building a diverse life as an entrepreneur, investor, and industry influencer. You’ll see her leading Serena Ventures, supporting women’s sports, and owning shares in teams like the Miami Dolphins and Angel City FC. She’s celebrated for her legacy and strong advocacy, all while staying active and inspiring others. If you’re curious how she’s redefining success after tennis, there’s more to explore below.
Key Takeaways
- Serena Williams has shifted her focus to family, entrepreneurship, and philanthropy, emphasizing a fulfilling life beyond professional tennis.
- She continues to invest in startups through Serena Ventures, with a growing portfolio of high-value companies and recent e-commerce partnerships.
- Williams is a minority owner of the Miami Dolphins and part of Angel City FC’s ownership group, advocating for women’s sports.
- She maintains her legacy as the greatest female tennis player, setting age-related records and receiving prestigious awards like the Princess of Asturias.
- Serena actively promotes athlete long-term planning, personal development, and remains physically active despite retiring from competition.
Have you ever wondered what happens when a legendary athlete steps away from the court? Serena Williams’s shift from tennis isn’t just about retirement; it’s about evolving into a new chapter. After her remarkable run, including her farewell tour at the Canadian Open, Cincinnati Masters, and US Open, she’s embraced a different kind of competition—one that involves family, business, and influence. Serena sees her departure as a natural evolution, not a retirement, and is focused on building a fulfilling life beyond tennis. At 43, she’s enthusiastic to stay active, balancing her new roles with her passion for fitness and personal growth. She’s also clear about her priorities, especially motherhood and entrepreneurship, which now take center stage.
Serena Williams embraces new chapters beyond tennis, focusing on family, business, and personal growth at age 43.
Her business ventures have grown exponentially since she founded Serena Ventures in 2014. By 2025, her investment portfolio has expanded to over 120 startups, with more than 30 recent investments. She’s raised over $100 million from outside investors since 2021, and her portfolio includes 14 companies valued at over $1 billion. Among her recent initiatives, Serena partnered with WYN Beauty to expand its e-commerce presence through Shopify, signaling her interest in supporting innovative brands. She’s content with her current business scope and has no plans to launch new ventures beyond WYN Beauty, preferring to focus on nurturing her existing investments and brands. Her success demonstrates the importance of strategic planning for financial stability after a sports career. Additionally, her emphasis on financial planning highlights the significance of long-term stability for athletes transitioning into new phases of life.
Serena’s influence extends into sports ownership and industry engagement. She’s a minority owner of the NFL’s Miami Dolphins, collaborating with her sister Venus Williams. She’s also part of the consortium that owns Angel City FC, a prominent women’s soccer team. Her support for women’s sports goes beyond ownership; she’s actively involved with the WNBA, helping grow the league during record years for attendance and viewership. Serena’s influence reaches media too—she’s an executive producer for a Netflix adaptation related to tennis, *Carrie Soto Is Back*, leveraging her athlete brand to inspire and shape future sports narratives.
Her legacy remains strong, with accolades including the Princess of Asturias Award for Sport in 2025 and recognition as the greatest female tennis player of all time by Tennis Channel. She made headlines by setting age-related records, such as defeating a top-three ranked player at age 43. Her public farewell was a star-studded event, with tributes from Oprah Winfrey and extensive media coverage, cementing her impact on the sport and culture. Despite stepping back, Serena keeps herself in top shape, training regularly and maintaining her competitiveness. She now dedicates her time to her family, living partly in California, and advocating for athletes to plan thoughtfully for life after sports. Serena Williams exemplifies how a legendary career can evolve into a powerful, multidimensional life filled with new goals, influence, and impact.
Frequently Asked Questions
What New Ventures Is Serena Williams Pursuing in 2025?
You’re curious about Serena Williams’s new ventures in 2025. She’s actively expanding her impact through Serena Ventures, investing in diverse startups, especially women and minority-led companies in health, tech, and sustainable fashion. She also partners with Reckitt to support health and hygiene startups globally, providing mentorship and funding. Plus, she’s growing her fashion brand, S by Serena, promoting inclusivity and body positivity, solidifying her influence beyond tennis.
How Does Serena Williams Stay Involved in Tennis Today?
Ever wonder how a legendary athlete stays connected to their sport? You can see Serena Williams mentoring young players, offering strategic advice, and inspiring through clinics and events. She also participates in select exhibition matches, advocates for gender equality, and influences tennis culture through brand partnerships. Her active involvement guarantees she continues shaping the sport’s future, proving that passion and dedication extend beyond the court, inspiring others to stay engaged and motivated.
What Philanthropic Activities Is Serena Williams Engaged in Currently?
You might wonder about Serena Williams’s current philanthropic activities. She actively supports cancer research by funding studies at Sylvester Extensive Cancer Center and raises awareness at major events. She also promotes health equity and community support through the Yetunde Price Resource Center, helping victims of violence. Additionally, Serena mentors women and minority entrepreneurs, funds education initiatives in Kenya and Jamaica, and advocates for global health, education, and human rights through various charitable efforts.
How Has Serena’s Family Life Evolved Since Retiring?
Imagine a garden blooming anew, where Serena’s family life has flourished since she retired. You see her embracing motherhood fully, nurturing her daughters on a five-acre sanctuary. Her days are filled with simple joys—school runs, farm adventures, and quiet moments of connection. She’s shifted from the spotlight to a more grounded existence, cherishing everyday milestones. Her world now revolves around love, family, and creating a peaceful haven away from fame’s roar.
What Are Serena Williams’ Future Plans Beyond 2025?
Your question about Serena Williams’ future plans beyond 2025 shows her evolving career and personal focus. She’s investing in startups, especially women-led ones, and supporting sports ventures like ownership in NFL and soccer teams. Serena is also expanding her media presence through projects like Netflix adaptations, while prioritizing family and motherhood. She’s committed to inspiring others, empowering women, and building a legacy that extends well beyond her tennis achievements.
Conclusion
As you reflect on Serena Williams’s journey, it’s clear her impact extends beyond tennis. Did you know she’s won 23 Grand Slam singles titles, a record among Open Era players? Her influence now spans business, advocacy, and mentoring. As you follow her life post-tennis in 2025, remember her legacy isn’t just measured by trophies, but by how she continues to inspire and shape the next generation. Her story proves greatness endures beyond the court.
