Toyota's 2016 commercial featuring Lesley Gore's 1963 hit 'You Don't Own Me' redefined the automotive industry's marketing approach by embracing independence, self-empowerment, and individuality. The catchy tune captures the essence of freedom, aligning with the commercial's message of living authentically and making one's own decisions. The 2017 Toyota Corolla, equipped with Toyota Safety Sense P, features advanced safety technologies, further emphasizing the theme of independence. By tapping into the sentiment of self-expression, the commercial resonated with Millennials, shifting the automotive industry's marketing towards a modern, relatable approach. As you explore this campaign, you'll uncover more about the innovative strategies behind it.
Key Takeaways
• Toyota's 2016 commercial features Lesley Gore's 1963 hit 'You Don't Own Me' to promote the 2017 Corolla, emphasizing independence and self-empowerment.
• The song's rebellious tone and lyrics align with the commercial's message, adding depth and making it more engaging.
• The 2017 Corolla is equipped with Toyota Safety Sense P, featuring advanced safety features like Pre-Collision System and Lane Departure Alert.
• The commercial taps into the sentiment of self-expression, encouraging viewers to embrace individuality and reject external influences.
• The ad ushers in a new era in advertising, resonating with Millennials and redefining the automotive industry's marketing approach.
Behind the Iconic Jingle
Lesley Gore's 1963 hit 'You Don't Own Me' gets a modern makeover in Toyota's commercial, where the catchy tune perfectly captures the essence of independence and freedom. This iconic song, originally released in the 1960s, has been revamped to promote the 2017 Toyota Corolla.
By incorporating Lesley Gore's classic hit, Toyota has successfully created a memorable and empowering advertisement. The song's rebellious tone and lyrics, which reject control and assert individuality, perfectly align with the commercial's message of independence and freedom.
Lesley Gore's 'You Don't Own Me' adds a fresh layer of depth to the advertisement, making it more relatable and engaging to Millennials. The jingle's connection to the theme of individuality enhances the commercial's message, making it more impactful and memorable.
Empowering Drivers With Technology
Toyota's 2017 Corolla, equipped with Toyota Safety Sense P, puts drivers in the driver's seat, literally and figuratively, by providing them with the technology to take control of their journey. This advanced technology is designed to empower drivers, promoting a sense of autonomy and self-expression on the roads of the United States.
| Feature | Description |
|---|---|
| Pre-Collision System | Helps prevent or mitigate collisions |
| Full-Speed Dynamic Radar Cruise Control | Maintains a safe distance from other vehicles |
| Lane Departure Alert | Warns drivers of unintentional lane drifting |
| Automatic High Beams | Switches between high and low beams for best visibility |
| Pedestrian Detection | Alerts drivers of potential pedestrian collisions |
The Message of Independence
As the 2017 Toyota Corolla takes center stage in the 'You Don't Own Me' commercial, it's clear that the real star of the show is the message of independence and self-empowerment that it embodies. This empowering message is conveyed through the ad's theme of rejecting control and embracing individuality, encouraging viewers to let individuals be themselves and make their own decisions.
The iconic song 'You Don't Own Me' by Lesley Gore adds depth to the ad's message of living authentically, free from external influences. The commercial's message of freedom is clear: take control of your life, make your own choices, and don't let others dictate your path.
The Power of Self-Expression
Through the iconic song 'You Don't Own Me', the commercial taps into the powerful sentiment of self-expression, encouraging viewers to embrace their individuality and reject external influences. This message resonates particularly with young people, who are keen to express themselves and assert their independence.
By featuring the 2017 Toyota Corolla, the ad links the car's flexibility and safety features to the theme of living authentically. Lesley Gore's 'You Don't Own Me' reinforces the message of independence and empowerment within the commercial, urging viewers to take control of their lives.
The ad successfully conveys a message of self-expression, appealing to a younger audience seeking freedom and individuality. By promoting autonomy and nonconformity, the commercial encourages young people to be true to themselves and reject societal pressures.
This message is especially relevant in today's society, where young people are constantly bombarded with messages telling them what to do and how to think.
A New Era in Advertising
By harnessing the timeless appeal of Lesley Gore's 'You Don't Own Me,' Toyota's 2016 commercial boldly ushers in a new era in advertising, one that resonates with Millennials and redefines the automotive industry's approach to marketing.
This 30-second spot, released in October 2016, showcases the 2017 Toyota Corolla and emphasizes individuality and freedom. By featuring the Toyota Safety Sense™ P (TSS-P) Standard feature, the commercial highlights flexibility for drivers in various scenarios.
The message of self-expression and living freely resonates with Millennials, promoting authenticity and independence. This marks a significant shift in advertising, as Toyota moves away from traditional marketing strategies and towards a more modern, relatable approach.
Frequently Asked Questions
What Happened to the Toyota Girl?
Milana Vayntrub, the actress who played the Toyota girl, continued to pursue her acting career after the commercial's success.
She's appeared in various TV shows and films, including the Marvel series 'New Warriors' and the comedy 'House of Lies.'
Vayntrub's versatility as an actress has led to a diverse range of roles, further establishing her presence in the entertainment industry.
How Much Does the Toyota Girl Make?
As the spotlight shines on Kiersey Clemons, the exact figure of her Toyota commercial paycheck remains under wraps. However, industry insiders estimate that established actors in commercials can earn anywhere from $5,000 to $500,000.
Given the commercial's popularity, it's likely Clemons received a significant payment. The exposure from this high-profile ad will likely lead to increased opportunities and higher pay for the actress.
Who Is the Couple That Does the Toyota Commercials?
The couple starring in the Toyota commercials is played by actors Laurel Coppock and Owen Benjamin.
Coppock, known for her comedic roles, portrays the wife, while Benjamin, a stand-up comedian, plays the husband.
Their on-screen chemistry and humor have resonated with viewers, making them recognizable faces in Toyota's advertising campaigns.
Who Is the Girl in the New Toyota Commercial?
The mysterious woman behind the wheel of the Toyota Corolla has sparked curiosity. Who's the girl in the new Toyota commercial?
The answer lies in the identity of actress and model Daria Shy, who embodies a strong, independent character rejecting societal norms. Her empowering performance resonates with Millennials seeking individuality, adding to the ad's appeal.
Conclusion
To sum up, it's worth noting that Toyota's 'You Don't Own Me' commercial revolutionized the advertising landscape.
Surprisingly, a staggering 80% of viewers recalled the iconic jingle, making it one of the most memorable ads in history.
By empowering drivers with innovative technology and promoting self-expression, Toyota successfully conveyed a message of independence.
This pioneering campaign marked a new era in advertising, setting a high standard for creative and impactful storytelling.
